Infinity Group

Infinity Lifestyle Brands is the Infinity Group’s consumer products and brand management platform. It leverages the Group’s merchandising and manufacturing background. Infinity Lifestyle specializes in the acquisition and repositioning of mismanaged, underutilized or dormant consumer brands with high awareness value. The company owns and operates fashion, home, and consumer electronic brands whose products span multiple distribution channels. Infinity Lifestyle’s main affiliates include Best Brands Consumer Products, Inc.; Franco Apparel Group, Inc.; and Global Direct CPG, Ltd.

Infinity Lifestyle’s principals have spent most of their professional lives in merchandising and manufacturing businesses, and have a deep understanding of consumer retail. Our people are driven by a fascination for products that engage consumers and create loyalty through branding. At the heart of our success is the ability to recognize both the intrinsic and potential value in a brand.

For additional business unit information, see Infinity Lifestyle Brand's Profile