Infinity Lifestyle’s affiliate companies include three independent consumer product businesses, that were all founded by the Group’s principals and that are still wholly owned and operated: Best Brands Consumer Products, Inc.; Franco Apparel Group, Inc.; and Global Direct Consumer Product Group, Ltd.
Throughout their history, Infinity’s affiliate companies have developed an impressive collection of “in-house” brands, some of which have become category leaders featured domestically and abroad on the shelves of some of the world’s largest retailers. Our notable proprietary brands include Little Bitty™, Kid Athlete™, iLogic™, and Freedom Brand™.
Infinity Lifestyle’s affiliate companies are led by a team of principals that brings over 60 years of hands-on operating experience managing consumer product companies, and an established track record of creating value through innovative product design, market positioning, competitive pricing, and brand development. These principals have spent most of their professional lives building these merchandising and manufacturing businesses.
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