Infinity Lifestyle Brands is the Infinity Group’s consumer products and brand management platform. It is the Group’s oldest business unit, and it is built around one of Infinity’s core competencies - product merchandising and manufacturing. Infinity Lifestyle Brands specializes in the acquisition and repositioning of mismanaged, underutilized or dormant consumer brands with high awareness value. The company offers its partners and investors a proven know-how in the reinvention of struggling consumer product companies and in the management and licensing of retail targeted product brands.
Infinity Lifestyle has accumulated a diverse portfolio of fashion, home, and consumer electronic brands that touch every segment of retail distribution, from the luxury market to the mass market. It licenses its brands for strategic product application to leading retailers, to its affiliates, and to third party manufacturers worldwide. Infinity Lifestyle’s affiliate companies include three independent consumer product businesses, that were all founded by the Group’s principals and that are still wholly owned and operated: Best Brands Consumer Products, Inc.; Franco Apparel Group, Inc.; and Global Direct CPG, Ltd.
Throughout their history, Infinity’s affiliate companies have developed an impressive collection of “in-house” brands, some of which have become category leaders featured domestically and abroad on the shelves of some of the world’s largest retailers. Our notable proprietary brands include Little Bitty™, Kid Athlete™, iLogic™, and Freedom Cleaning Brand™. Infinity Lifestyle’s active ownership culture, product savvy, and innovative thinking have also generated impressive results on many high profile, non-proprietary, brand ventures such as Starter Athletic, Bugle Boy, XOXO, and the home products brands of the Pillowtex Mills Corporation. Over the past 10 years, Infinity Lifestyle has led or has actively participated in brand repositioning ventures that have generated and distributed in excess of $400 million in investor profits.
Infinity Lifestyle Brands is led by a team of principals that brings over 60 years of hands-on operating experience managing consumer product companies, and an established track record of creating value through innovative product design, market positioning, competitive pricing, and brand development. These principals have spent most of their professional lives building our core merchandising and manufacturing businesses, accumulating a deep understanding of consumer retail and product businesses across a wide range of merchandise categories.
By leveraging our experience with and intimate knowledge of consumer markets, sourcing, marketing and retailing, we are uniquely positioned to maximize the value of consumer brands and other types of intellectual property assets. Infinity Lifestyle’s people are driven by a fascination for products that engage consumers and create loyalty through branding. At the heart of our success is the ability to recognize both the intrinsic and potential value in a brand. Armed with this knowledge, we are able to invest capital, revitalize brands, restructure and operate businesses more effectively, and create long term value.
