Infinity Lifestyle Brands is the Infinity Group’s consumer products and brand management platform. It leverages the Group’s merchandising and manufacturing background. Infinity Lifestyle specializes in the acquisition and repositioning of mismanaged, underutilized or dormant consumer brands with high awareness value. The company owns and operates fashion, home, food and consumer electronic brands whose products span multiple distribution channels. Infinity’s principals also own and operate independent consumer product businesses spanning multiple product categories that distribute product across the globe.
Infinity Lifestyle’s principals and executive team have spent most of their professional lives in merchandising and manufacturing businesses, and have a deep understanding of consumer retail. Our people are driven by a fascination for products that engage consumers and create loyalty through branding. At the heart of our success is the ability to recognize both the intrinsic and potential value in a brand.