A leading designer, manufacturer and marketer of a wide variety of consumer products.

Best Brands Consumer Products, Inc. is a leading designer, manufacturer and marketer of a wide variety of consumer products. The Company was founded in 1957 and is wholly-owned and operated by Infinity principals – the Kassin Brothers. Best Brands’ core product lines include decorative home furnishings, kitchen textiles and housewares, home and auto care products, baby and pet products, and consumer electronic accessories. Best Brands has expertise serving virtually every classification of trade and is committed to innovative product offerings, unsurpassed quality, and world-class retail service. Products are sold under proprietary and licensed global brands.


Best Brands merchandises and sources its products thru its overseas affiliate and has developed key strategic production relationships throughout the world. The Company has manufacturing partnerships, and benefits from flexible and adaptable product sourcing and manufacturing resources that significantly enhance its supply chain management capabilities. This allows Best Brands to continually pursue its quest for the most quality-conscious and cost effective producers able to execute is designs. The Company’s wide merchandising scope has created its unique capability of producing creatively designed, well fabricated product across several categories for its core brands and licenses.

Best Brands focuses on establishing close partnerships with its retailers and develops integrated growth strategies with each of them. Its retail customer relationships are deep, often spanning over several decades. The Company specializes in day-to-day EDI replenishment programs that enable quick response shipping, and up-to-the-minute tracking of sales trends. It also provides a comprehensive range of value-added support services such as program development, point-of-sale data analysis, trend forecasting, and purchasing and inventory management. Best Brands has developed the capabilities needed to help its customers manage virtually all aspects of their category programs.

Company Heritage

Since its founding in 1957, Best Brands has been a successful and profitable privately owned business, and its principals’ conservative approach has kept it financially sound through both good and bad economic times. Best Brands now serves over 60,000 retail locations in all classes of trade, and has developed an untarnished reputation among its customers and suppliers as one of the most consistent and loyal strategic partners in the business.